XFL - Uniform Reveals



The XFL had the critical eyes of the world and it’s main competition, The NFL, on them.  They needed to reveal all of the uniforms for the teams in the league as well as promote the new merchandise being made available on Black Friday. The Challenge; make the team uniform reveals exciting to drive fan engagement.  They also wanted to make a big splash with great sales numbers on the team merchandise.  Phoenix’s social media and broadcast work did just that.


It was an exciting week for the XFL. Six of the eight teams in the league sold out of all their merchandise within a week and the last two followed up suit within the next 10 days.

The XFLs SVP of Marketing and Communications, Scott Parker, called our work “absolutely awesome from start to finish.”

XFL Uniform Reveal Broadcast Spot

We created social versions that accompanied all broadcast spots

9:16 Facebook and Instagram Stories.

1:1 Instagram Post

Below are the series of uniform reveals we created for each of the teams.
All were reformated for social in square and vertical formats.