The 2012 CLIO Awards generated over 300 Million Press Impressions
The CLIO Awards are better than ever and each year proving that it is the Oscars of Advertising; this has much to do with our vendor Phoenix ... This has been the second year that they planned and executed every aspect of production for the awards ceremony... They continue to surpass our expectations and provide a memorable experience for our guests..."
-CLIO Executive Director Nicole Purcell
This promo for CCTV's Biz Asia America is a stylized journey through an immersive, re-imagined environment. Fostering a dialogue between Asia and the West, we wanted to create visuals that linked money and trade with human interaction.
Phoenix created this show open for The Hollywood Reporter's 2012 Key Art Awards. Featuring clips from films like The Dark Knight Rises, Man of Steel, Ted, Cloud Atlas, and many more, this video features Bronze, Silver, Gold and Grand Award winning work.
Phoenix was called upon to help Glamour and fashion giant L`Oreal USA to promote their first-of-a-kind mobile shopping experience during Fashion Week. We created a slew of videos ranging from product-inspired beauty trend videos for Taxi TV to easy-to-follow "how-to" videos, introducing users to the "Shop The Look" app and experience. The result was 1000's of app downloads and product purchases from the back of NYC taxi cabs and a 100 Million media impressions.